Ben Silverman’s next generation multimedia studio Electus has partnered with Will Arnett and Jason Bateman’s digital content studio DumbDumb to come out with a new web series for the restaurant chain Denny’s. The web series with original content will carry the title “Always Open” to refer to the opening hours and welcoming nature of the restaurant. As part of Barry Diller’s IAC, Electus has chosen to extend Denny’s nationwide campaign developed by Interpublic Group's advertising agency Gotham. All episodes of the web series will take place in an operating Denny’s restaurant and will feature David Koechner of NBC's "Saturday Night Live" interviewing other TV and movie stars as well as casual diners and Denny’s employees. It will be distributed on various websites including Denny's.com, CollegeHumor.com, Facebook, YouTube as well as other social platforms.
Both parties express their excitement of this new venture. Executive vice president of advertising solutions of Electus, Laura Caraccioli-Davis, explained "As one of America's most iconic brands, we are excited to team up with Denny's to not only create great content, but to help the brand express its values and personality to a broad audience -- and to truly enhance its presence nationwide." Chief creative officer at Gotham, Marty Orzio, added "when we created the 'always open' brand platform for Denny's, we did it with every intention of spreading that message across all media platforms."
Click here to view the original article describing the product of the partnership between Electus and DumbDumb.
