Recreating Advertising for the Age of Viral

DumbDumb, a production company led by Arrested Development alumni Will Arnett and Jason Bateman, have recently started to change the world of advertising online. Ben Silverman's multimedia company, Electus has an exclusive partnership with DumbDumb, which will package the original digital content within Electus' Comedy division where they will be partnered with advertisers to create original commercials and programming for distribution across multiple media platforms, including television and film. They have linked up with brand names like Wrigley's Orbit chewing gum, promoting their most recent web release, "The Dancer."

Click here to read more about Electus's DumbDumb from The Mark.

Electus Announces Exclusive Partnership With Leading Production Company 5x5 Media, Inc.

Ben Silverman's next generation multimedia studio, Electus, an operating business of IAC, today announced that it has entered into an exclusive agreement with the three co-founders and executive producers of 5X5 Media; Craig Armstrong, Rick Ringbakk and Tod Mesirow, whereby Electus will retain exclusive distribution rights to all non-scripted content and programming produced by 5x5 Media.

Click here to read the rest of the Electus release...