Tim Armstrong, who has been the new CEO of AOL for two years, is attempting to revitalize AOL by taking on board different shows and partnering with stars and experts such as Queen Latifah and Ben Silverman, Electus CEO, respectively. Armstrong is planning to use creativity and original content to target and master the next era of the Internet. "The first phase of the Internet was about access, and I believe AOL was the biggest player in that phase. Then the next phase has really been about the platform, so you've seen Apple, Google and Facebook there," he explains. "But the phase after this is going to be more of the Hollywood phase, where it's about content, creativity and really putting a human face on the Internet."
Part of this effort and direction includes employing Queen Latifah as the new host of a sports-themed talk show for women. She will star as well as produce in the web series, covering topics on entrepreneurialism, entertainment and sports. The co-founder of the Huffington Post, Arianna Huffington, will oversee all these new plans. Latifah is excited about the opportunity and praises AOL for its ideas and commitment to target them and put them into action. "It's great having a company that's supportive of doing the same kinds of things and looking to the future, as opposed to trying to hold on to how things were in the past," she said.
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