Electus CEO, Ben Silverman, is going to play a big role in Bob Greenblatt’s plans for the revival of the Peacock Network. The new chairman of NBC Universal Entertainment is thinking about pushing the boundaries of broadcast television because he wants to make I more edgy and less mainstream. Greenblatt is known through his shows “Dexter,” “The Tudors,” and “The L Word” as well as through the making Showtime a pay-TV powerhouse. Even though the more conservative Comcast will soon be NBC’s parent he is not slowing down his intentions for taking his company to another level.
Greenblatt is going to utilize Ben Silverman's next generation studio Electus, which is backed by Barry Diller and which was behind the show “The Tudors.” The risky show covers exactly what he is looking for and will, next to programming that will include touches on lesbian and gay themes as well as sexual situations. Steve Burke, NBC Universal’s new CEO, is confident in Greenblatt’s capabilities and trusts that he knows what he is doing. "Bob's got the ball. We support him 100 percent," came from a source that knows Burke’s attitude, approach and thinking about the new direction.
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