Ben Silverman, CEO of next generation studio Electus, spoke on the panel at a NATPE event about the functionality of Facebook as a marketing tool. Silverman explained that it is crucial to implement a Hollywood-Madison Avenue-Silicon Valley shuttle system in order to take full advantage of new platforms. The large amount of Facebook applications is another reason for why it is a great instrument to bring programmers and producers together.
During his statement Ben Silverman referred back to a Facebook initiative, which Electus created in a partnership with Subway during the fall of last year. The Subway “High School Heroes” program asked users to nominate students, classmates, professors and other people from their high schools whom they thought were stars without having received enough recognition. Visitors of the Subway Facebook page were then able to vote for who they believed should be the next ‘High School Hero’. He explained that it was challenging to understand Facebook functionality when taking the approach and view point of a program developer. He stresses that this social networking platform as well as IPTV will require producers and programmers to further improve their cooperation so that they can work together even closer in the future.
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