Ben Silverman, founder and CEO of Electus, served on a panel alongside Robert Redford, founder and president of Sundance Institute and hosted by Ross Levinsohn, executive vice president of Yahoo! Americas at the Cannes Lions International Festival of Creativity. At the event, Yahoo! announced its sponsorship of the short program at the 2012 Sundance Film Festival, which will take place January 19-29 in Park City, Salt Lake City, Ogden and Sundance, Utah.
At the event, Yahoo! will premiere a host of new short films and allow audience members to vote for a favorite. The award will be presented to the filmmaker at the Short Film Awards party, which will take place sometime during the festival. More details will be released from Yahoo! closer to the event’s date.
During the panel discussion, Electus’ Ben Silverman talked about how important storytelling can be in the entertainment industry, and how this helps create first-class content for viewers.
