Variety’s Entertainment & Technology Summit was held on May 2, and among the renowned industry executives who were chosen as speakers was Jordan Hoffner, President of Digital at Electus. The summit’s panels explore recent buzz topics in the entertainment industry, including social networking popularity, exploding mobile platforms and new distribution strategies.
After the event, Variety spoke to Hoffner about the evolution of consumers purchasing and storing digital content for access by any digital device. He explained to the publication that “profits tend to flow more in the direction of platform owners like Facebook or YouTube than to the content creators who utilize the platforms.”
“The reality in digital is that it’s the platform that makes the most money,” he said.
Speakers who joined Hoffner include Steve Mosko, President of Sony Pictures Television; Thomas Gewecke, President of Warner Bros. Digital Distribution; Robert Kyncl, Global Head of Film and TV at Google; and director and producer Eli Roth.
At Electus, Hoffner oversees all content and distribution deals in the digital market. Before working with the company, he was the director of content partnerships at YouTube.
