It is only the beginning of the awards season but already producers have taken home their first trophies. Energy BBDO, and Will Arnett and Jason Bateman from DumbDumb won Gold at One Show Entertainment with its “Dirty Shorts” campaign for Orbit. The Gold Pencil at the One Show Entertainment Awards ceremony took place in the beginning of the week in Los Angeles and honored the best merger between entertainment and brands. “Dirty Shorts” was created in a partnership between Energy BBDO and DumbDumb, a digital production and content studio, backed by Ben Silverman's digital entertainment studio, Electus.
The series is a compilation of original branded short films with “the Dancer” and “The Prom Date” being the highlights. In “The Dancer” Bateman dresses up as a drag queen that hands out Orbit in order to clean up dirty minds of the strip club’s customers and attendants. Since its initial introduction the Orbit films have received 2.7 million views. Dan Fietsam, chief creative officer at Energy BBDO, spoke about his perception of the honor at the festival. "We see this honor as a testament to innovative energy, creative ambition and lots of "what's possible thinking," he said.
Click here to view the original article on the Gold Pencil and DumbDumb.
