The partnership of CEO Ben Silverman’s next generation studio Electus and the advertising and production company DumbDumb have made it in the Top 100 Videos of 2010. The short advertising clip “Dirty Shorts-The Prom Date” features DumbDumb founders Jason Bateman as the overprotective father and Will Arnett as the sleazy high school teacher taking out 18 year old daughter. The clip was sponsored by Wrigley's Orbit gum and promotes the product by using comedy and combining it with product placement.
The clip is ranked number 46 on the Gawker.TV list. Next to humor, the tagline “a good clean feeling no matter what” at the end of the clip is used to promote Orbit gum.
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