Few advertisers commit to sponsoring a complete TV show, especially when it is new and has not proven itself to be successful. Most advertisers use straightforward product placement deals, which bring in only a small amount of money. Ben Silverman, CEO of the multimedia production company Electus, states that saving at least 15% on production costs can determine the success or failure of a TV show. “The Office”, which was produced by Silverman only survived due to early investment from advertisers such as Staple. TV production financing issues are going to continue to be challenging, as they face lower-projected ratings of network shows and decreasing program license fees.
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