Ben Silverman Speaks On Panel About Facebook As Marketing Tool

Ben Silverman, CEO of next generation studio Electus, spoke on the panel at a NATPE event about the functionality of Facebook as a marketing tool. Silverman explained that it is crucial to implement a Hollywood-Madison Avenue-Silicon Valley shuttle system in order to take full advantage of new platforms. The large amount of Facebook applications is another reason for why it is a great instrument to bring programmers and producers together.

During his statement Ben Silverman referred back to a Facebook initiative, which Electus created in a partnership with Subway during the fall of last year. The Subway “High School Heroes” program asked users to nominate students, classmates, professors and other people from their high schools whom they thought were stars without having received enough recognition. Visitors of the Subway Facebook page were then able to vote for who they believed should be the next ‘High School Hero’. He explained that it was challenging to understand Facebook functionality when taking the approach and view point of a program developer. He stresses that this social networking platform as well as IPTV will require producers and programmers to further improve their cooperation so that they can work together even closer in the future.

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Electus partnering in production of Subway High School Heroes

Electus is working with Facebook and Subway on the competition Subway High School Heroes. The restaurant industry has been recording declining revenues and is looking for new ways to retain and get new customers. Utilizing social engagement in marketing and advertising campaigns is gaining more popularity as it appeals more to today’s users. The 8-week series Subway High School Series is based on Tony Pace’s statement that winners eat at Subway and that these winners are many times not only the ones that excel in sports, the classroom or in the community but also just the kid next to us at school.

High school students will be able to vote and suggest friends, classmates or teachers on the designated facebook page. They are furthermore encouraged to post pictures, videos etc. in order to generate a higher number of votes to determine the winner. CEO and founder of Electus, Ben Silverman is expressing his excitement about the partnership in order to pushing the ecolution of social media.

Today social media is used for consumers to communicate, to share stories and pass on information. For that matter they are excited about engaging audiences in “brand narrative and community empowerment.” The program began on October 18^th and will show the results of the cooperation of top companies in creating creative campaigns inspiring and praising young adults all around the country.

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