Will Arnett Promotes DumbDumb

Will Arnett is one half of the branded entertainment production company DumbDumb, which he founded with Jason Bateman back in early 2010. Under that banner, the duo has since produced a handful of original web series with household brand names attached, this includes a selection of Dirty Shorts for Orbitz and a extremely successful celebrity talk show hosted inside your local neighborhood Denny’s dubbed Always Open. The creators of the popular first-person shooter Call of Duty also recently tapped Arnett and Bateman’s DumbDumb to create premium companion programming for the video game’s soon-to-be debuted online entertainment hub.

Check it out and think about the fact Arnett, who’s in a new NBC sitcom along with Christina Applegate and whose cult series Arrested Development is lighting up Google Trends with news of a movie and mini TV run – spent half his time on a cable television talk show talking about his online branded entertainment company instead of any of his current projects.
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Electus and DumbDumb clip in Top 100 Videos of 2010

The partnership of CEO Ben Silverman’s next generation studio Electus and the advertising and production company DumbDumb have made it in the Top 100 Videos of 2010. The short advertising clip “Dirty Shorts-The Prom Date” features DumbDumb founders Jason Bateman as the overprotective father and Will Arnett as the sleazy high school teacher taking out 18 year old daughter. The clip was sponsored by Wrigley's Orbit gum and promotes the product by using comedy and combining it with product placement.

The clip is ranked number 46 on the Gawker.TV list. Next to humor, the tagline “a good clean feeling no matter what” at the end of the clip is used to promote Orbit gum.

Click here to view the original listing.

Mastercom Rates "The Dancer" Top 10 Video of August

Mastercom has determined the Top 10 viral videos in August and Electus's DumbDumb clip, "The Dancer" has made the list

DumbDumb – The Dancer

The second episode in the new web series from Orbit chewing gum is labeled the “The Dancer.” In this episode Jason Bateman is caught in another unusually dirty situation: performing on the main stage of a strip club. Again, Orbit gum is used to clean up the dirty situation.

Click here to view The Dancer DumbDumb video on YouTube.

Recreating Advertising for the Age of Viral

DumbDumb, a production company led by Arrested Development alumni Will Arnett and Jason Bateman, have recently started to change the world of advertising online. Ben Silverman's multimedia company, Electus has an exclusive partnership with DumbDumb, which will package the original digital content within Electus' Comedy division where they will be partnered with advertisers to create original commercials and programming for distribution across multiple media platforms, including television and film. They have linked up with brand names like Wrigley's Orbit chewing gum, promoting their most recent web release, "The Dancer."

Click here to read more about Electus's DumbDumb from The Mark.