Partnership Between Electus And DumbDumb Brings Out Denny’s ‘Always Open’ Series

Ben Silverman’s next generation multimedia studio Electus has partnered with Will Arnett and Jason Bateman’s digital content studio DumbDumb to come out with a new web series for the restaurant chain Denny’s. The web series with original content will carry the title “Always Open” to refer to the opening hours and welcoming nature of the restaurant. As part of Barry Diller’s IAC, Electus has chosen to extend Denny’s nationwide campaign developed by Interpublic Group's advertising agency Gotham. All episodes of the web series will take place in an operating Denny’s restaurant and will feature David Koechner of NBC's "Saturday Night Live" interviewing other TV and movie stars as well as casual diners and Denny’s employees. It will be distributed on various websites including Denny's.com, CollegeHumor.com, Facebook, YouTube as well as other social platforms.

Both parties express their excitement of this new venture. Executive vice president of advertising solutions of Electus, Laura Caraccioli-Davis, explained "As one of America's most iconic brands, we are excited to team up with Denny's to not only create great content, but to help the brand express its values and personality to a broad audience -- and to truly enhance its presence nationwide." Chief creative officer at Gotham, Marty Orzio, added "when we created the 'always open' brand platform for Denny's, we did it with every intention of spreading that message across all media platforms."

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Electus - highly successful for IAC

Berry Diller, CEO of IAC is stepping down, leaving large shoes to fill. Diller has had a lot of success in his position, the most recent one being the launch of next generation studio Electus with Ben Silverman. Silverman, who is the CEO of Electus, has not been shy of drawing in an impressive number of deals since the launch of the company a year ago. Amongst these projects, of which most are still in production, are the 10-episode show ‘Mafia Wives’ with VH1 and Weinstein Co., and dramas ‘William the Conquerer’ and ‘Peacekeeper’ at Starz. Not to forget are the adaptation of the Chinese gameshow ‘Big Time Spender’ and projects with Yahoo, MySpace, MTV, ABC, and NBC.

Diller is looking forward to spending more time with Electus and Ben Silverman on IAC’s media assets. He is planning on making it a point to spend much more time “in my original role in the company, before we'd built up so many operating businesses, of finding new opportunities for investment."

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